Thursday, January 9th, 2025
Auction Type:
Live Online Auction via Zoom
Preview: January 7, 2025 @ 9am – 3pm
Location of Assets:
Fountain Valley, California
E-Lux website: eluxbikes.com
Auction Overview:
Brian Testo Associates, LLC presents a rare opportunity to acquire the complete assets of E-Lux Electric Bikes, a premier Southern California-based electric bike company known for comfort, style, and durability.
Assets Include:
Electric Bikes (approximately $1.4 million at cost):
989 new bikes with batteries
179 bikes without batteries
Top models: Malibu, Tahoe, and Sierra Series
Accessories, Parts, Warehouse and Office Equipment:
Essential bike accessories and spare parts
2 shipping containers, approximately 50 sections of warehouse racking, forklift, pallet jack, bike build and repair stands, and office furniture.
Intangible Assets:
Exclusive rights to the E-Lux company name, domain name, and website.
Key Features:
Diverse bike options: cruisers, commuters, and fat-tire models.
Vibrant color selection: matte black, cobalt blue, fuchsia rose, and more.
Entire inventory and other tangible and intangible assets sold as one lot.
Auction Terms:
Conducted by order of the secured creditor in compliance with Article 9 of the Uniform Commercial Code (UCC-1).
No buyer’s premium.
Deposit required to bid
Must be registered by noon on January 8, 2025 to obtain access to participate in the online zoom style auction.
How to Participate:
Register: Contact Brian Testo at (818) 592-6592 x100 or email brian@btesto.com.
Review Inventory: https://www.btesto.com/auction-liquidation/public-auction-announcement-e-lux-electric-bikes/
Join the Auction: Access the event via Zoom (link provided to registered bidders).
Auctioneer Contact Information:
Brian Testo, Auctioneer
Brian Testo Associates, LLC